My Journey as a Designer
Hey, I’m Anaz 👋 I believe great design is about more than visuals — it’s about empathy, problem-solving, and creating experiences people truly enjoy.
From learning the fundamentals to real-world impact, each step has shaped my approach to creating intuitive and delightful user experiences.
Foundation
Design School
I began my design journey at Opentutor Design School, where I built a strong foundation in design thinking, user-centered research, and practical problem-solving methods that shaped how I approach digital products today.
Real-World Projects
Hands-on Experience
I applied these learnings in projects like Bookri (a product simplifying Kuri functions & tracking) and Guestfy Now (an event management platform, where I worked as a Product Designer to enhance guest experiences).
Growth as a Designer
Shaping My Approach
Through projects like Bookri and Guestfy Now, I grew into a designer who balances clarity, usability, and delight — moving seamlessly from research into wireframes, prototyping, testing, and crafting polished user interfaces.
Currently, I’m a Product & UI/UX Designer at ioNob, where I collaborate on multiple real-world products and websites.
My main focus is on Stimes ERP SaaS software, a powerful enterprise solution that helps organizations streamline operations.
I contribute to end-to-end design — from researching user needs, structuring workflows, and designing scalable systems, to shipping polished interfaces that real businesses rely on daily.
Beyond Stimes, I also work across varied web platforms and product experiences, which keeps me versatile and sharp.
This phase of my journey has helped me grow from a student designer into a professional problem-solver, delivering impact at scale.
The Four Pillars of My Product Design Approach
Strategic Problem Solving
I turn ambiguous challenges into clear, structured design strategies, defining the why and the what to ensure solutions deliver real user and business value.
Scalable System Design
I build, manage, and scale Design Systems (UI) and component libraries, ensuring cross-platform consistency and maximizing team efficiency.
Business & User Balance
My focus is on crafting experiences that effectively meet user needs while driving key business objectives and measurable KPIs (e.g., conversion, retention).
Fast Validation & Iteration
I accelerate development by leveraging prototyping and quick, effective testing methods to validate assumptions and iterate rapidly based on data.
“Design fuels me, but I also find inspiration in everyday things — experimenting with productivity tools, discussing design with peers, or simply enjoying coffee-fueled sketching sessions. These small explorations often spark my next design idea.”
Whether you’re a recruiter, design lead, or a fellow creative, I’d love to connect.
Scroll down to explore my projects or read more about my work →
© 2025 Designed & developed by Anaz